Company Profile

A brief history

Penninn Stationery was founded over eighty five years ago, in December 1932.
Penninn has emerged at the forefront of its field and due to its emphasis on a wider range of quality products and personal and resourceful service is now one of the 100 largest companies in Iceland, employing some 320 people, and is among the five largest retailers. In the last 20 years, the internal growth has been combined with external growth through acquisitions and mergers. Penninn has acquired several companies in sales of stationary goods, paper products, book retailers, importers and distributors of foreign books and magazines, tourist shops specializing in souvenirs, in addition to companies specializing in office furniture and school and conference needs.

Penninn Eymundsson stores

Since its acquisition in 1996 of the 145-year old Eymundsson, Iceland‘s oldest and most distinguished bookstore, Penninn has been the leading bookseller in Iceland. The company now operates 17 stores, located in various parts of Iceland. These stores carry a full range of Icelandic and foreign books and newspapers, as well as the country‘s most extensive selection of foreign magazines. In addition, they offer a wide selection of office, school and computer supplies, art materials and a large variety of giftwares, design items and souvenirs.

 

Islandia stores

Penninn operates two stores under the Islandia brand in choice locations in Reykjavik, offering souvenirs and tourist goods, woolen goods and outdoor clothing.

 

The Viking stores

In 2018 Penninn acquired The Viking, a company founded in the 1950s in Akureyri.
Its four stores – three in downtown Reykjavik and one in Akureyri – offer a wide variety of viking related souvenirs, books as well as woolen goods and clothing.
 

 

Penninn – Office furniture

Penninn operates the largest office furniture
company in Iceland. Its brand new store carries high-quality products for offices, conference halls,
canteens and schools from leading international
companies such as Vitra, Kinnarps, VS, Pedrali, Fumac, Kusch, Wilkhahn, Dauphin, Gubi, MDF and
Herman Miller. In cooperation with Icelandic
manufacturers Penninn also offers high-quality office furniture crafted by Icelandic designers.

 

Penninn – Office Solutions

Penninn operates a division which is dedicated to providing services to the Icelandic business
community for all their needs in office supplies. Companies can order their supplies directly from stock by telephone or online on Penninn’s new and greatly improved website and have their orders delivered the next day through Penninn’s
distribution network.

 

Penninn – Wholesaler

In addition to supplying stationery goods through its own stores, Penninn is a wholesaler of stationery goods, paper products, art materials, travel accessories,
gift items and souvenirs for many of the biggest stores and retailers in the country.
As in the case of office furniture and other goods, Penninn carries high-quality products from leading international suppliers, such as Esselte, Leitz, Winsor & Newton, Crayola, Hamelin, Herlitz, Staedtler, Pentel, Artline, Schneider, Apli and Xerox.
Penninn is a part of Distripress and a distributor of foreign magazines, as well as an importer and distributor of foreign books from leading publishing companies.

 

Production & Distribution

In cooperation with Icelandic designers, Penninn also manufactures its own line of souvenir key chains, magnets, mugs, glasses & T-shirts, as well as a line of notebooks and notepads. As a distributor Penninn serves two of Iceland’s largest supermarket chains, with over 100 stores across the country.

 

Inventory

Penninn operates two warehouses of over 5000 square meters and distribution of consignments takes place all business days from 08:00 to 16:00. For distribution 4-6 vehicles are used. We distribute throughout the Reykjavik area, to our own stores and other customers.